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Store vs. national brands : a product line mix puzzle
Moner Colonques, Rafael (contributor);  … - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003598208
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The attraction effect in mid-involvement categories : an experimental economics approach
Gomez, Yolanda; Martínez-Molés, Víctor; Urbano … - In: Journal of business research : JBR 69 (2016) 11, pp. 5082-5088
Persistent link: https://www.econbiz.de/10011589151
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Brand price differentials in retail distribution : product quality and service quality
Mañez Castillejo, Juan A.; Moner Colonques, Rafael; … - In: Applied economics 48 (2016) 58/60, pp. 5749-5760
Persistent link: https://www.econbiz.de/10011772192