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Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos; Sfakianakis, Michael - In: International journal of electronic customer … 10 (2016) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
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The impact of digital technology platforms on business models in the context of consumer-driven processes
Bartczak, Krzysztof - In: European research studies 24 (2021) 2B, pp. 743-761
Persistent link: https://www.econbiz.de/10012664253
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Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon (ed.); Epp, Amber M. (ed.);  … - AMA Summer Academic Conference: Bridging Gaps Marketing …; … - 2020
Persistent link: https://www.econbiz.de/10012549257
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Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age
Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022
tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …
Persistent link: https://www.econbiz.de/10012814657
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Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : AMA educators proceedings volume 90 : Austin, Texas, USA, 22-24 February 2019
Lam, Son K. (ed.); Luo, Xueming (ed.); Giesler, Markus (ed.) - AMA Winter Academic Conference <2019, Austin, Tex.> - 2019
Persistent link: https://www.econbiz.de/10012256234
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Handbook of research on IoT, digital transformation, and the future of global marketing
El-Gohary, Hatem (ed.); Edwards, David J. (ed.);  … - 2021
"This book offers an understanding of the different current digital age marketing trends with an aim to link industry …
Persistent link: https://www.econbiz.de/10012316395
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How digital technologies reshape marketing : evidence from a qualitative investigation
Pascucci, Federica; Savelli, Elisabetta; Gistri, Giacomo - In: Italian journal of marketing : ITJM 2023 (2023) 1, pp. 27-58
Persistent link: https://www.econbiz.de/10014227133
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The role of facilitators as partial signalers in the context of value perception
Russo, Ivan; Confente, Ilenia; Omar, Ayman - In: International journal of quality and service sciences 9 (2017) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10011650527
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Customer value of shared mobility services : comparing the main value drivers across two different sharing models and public transport
Wannow, Stefanie; Haupt, Martin; Schleuter, Dominik - 2021
Persistent link: https://www.econbiz.de/10014633627
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Contextualizing value propositions : examining how consumers experience value propositions in their practices
Holttinen, Heli - In: Australasian marketing journal 22 (2014) 2, pp. 103-110
Persistent link: https://www.econbiz.de/10010400510