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Finanzkapital and Consumers : How Financialization Shaped 20th Century Marketing
Dholakia, Nikhilesh - 2012
By tracing the history of the links of financialization to consumer behaviors and marketer actions in the 20th century, this paper aims to show that consumer market phenomena are often shaped by the imperatives of finance. The paper employs selective historical overviews, mainly focusing on the...
Persistent link: https://www.econbiz.de/10013097548
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American Consumers Facing Inflation, 1965-1979 : The Economists' Accounts
Romani, Roberto - 2015
This article deals with the economists' depiction of American consumers' attitudes and behavior in relation to inflation, 1965-79. There were two sides in the debate, the neo-Keynesians and the monetarists. The former played down the costs of inflation regardless of the public's perception to...
Persistent link: https://www.econbiz.de/10013036424
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Financial Literacy among Young Generation in Bangalore - A Study
Irfan, Syed Bilal; Banu, Neha; Tazeer, Mohammed - 2023
Financial literacy is the knowledge and skills required to manage one's financial resources effectively. Financial literacy is more important than ever in today’s fast-paced world, especially for the younger generation. The younger generation in India is a crucial demographic group that is...
Persistent link: https://www.econbiz.de/10014351405
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Consumer Confidence as a Matter of Information and Regulation - Can it Enhance Social Welfare?
König, Jan C. L. - 2012
Confidence seems to replace certain knowledge and the necessity for specific information. It simplifies economical processes and procedures, it motivates investing, and obviously, it enhances welfare — if it was missing, innumerable dealings would not be made. Consequently, if confidence among...
Persistent link: https://www.econbiz.de/10013111255
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Cultural Exchange and Its Externalities on Korea-Africa Relations : How Does the Korean Wave Affect the Perception and Purchasing Behavior of African Consumers?
Ochieng, Haggai Kennedy - 2020
The Korean wave has become a global phenomenon whose effect has been widely studied in Asia, Europe and the US. However the presumption of cultural distance makes it appear unlikely that the Korean wave could gain traction among African consumers of cultural products. As such, a dearth of...
Persistent link: https://www.econbiz.de/10012844497
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A Study on Factors of Web Users Behaviour Towards Online Purchasing Intention Among People in Jakarta
Ismail, Rizki M. Y - 2017
provide a better understanding about web user behaviour or in the other words willingness to stick, trust and understand the …
Persistent link: https://www.econbiz.de/10012952199
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Culture-laden imports : international market entry and cultural taboos
Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62
This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....
Persistent link: https://www.econbiz.de/10012026142
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Movies
Michalopulos, Stelios; Rauh, Christopher - National Bureau of Economic Research - 2024
Why are certain movies more successful in some markets than others? Are the entertainment products we consume reflective of our core values and beliefs? These questions drive our investigation into the relationship between a society's oral tradition and the financial success of films. We combine...
Persistent link: https://www.econbiz.de/10014512074
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The Modern Retail Customer's Experience on Customer Engagement : Evidence from Health and Personal Care Stores in Malaysia Using Structural Equation Modelling Approach (SEM)
Mohamed, Rozita Naina; Musa, Rosidah; Krishnan, Ramesh; … - 2017
Objective – The modern retail experience is about more than buying products. It's about the feeling the customer gets from being in your store, the way it makes them feel, and how it addresses the person they want to be. In today’s business arena customers are prime assets for an...
Persistent link: https://www.econbiz.de/10014120330
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The Roles of Brand Reputation, Product Information and Discount Rate in Mobile Advertisement
Shin, Hyun-Sin - 2017
the impact of brand reputation and product information on consumers' attitude in mobile advertising and explored whether … objectives, the impact of brand reputation (high/low) and product information (yes/no) on brand attitude and product attitude was … empirical results show that the attitude of the consumer toward brand and product is positive if the brand reputation is high …
Persistent link: https://www.econbiz.de/10012956715