By tracing the history of the links of financialization to consumer behaviors and marketer actions in the 20th century, this paper aims to show that consumer market phenomena are often shaped by the imperatives of finance. The paper employs selective historical overviews, mainly focusing on the...

This article deals with the economists' depiction of American consumers' attitudes and behavior in relation to inflation, 1965-79. There were two sides in the debate, the neo-Keynesians and the monetarists. The former played down the costs of inflation regardless of the public's perception to...

Financial literacy is the knowledge and skills required to manage one's financial resources effectively. Financial literacy is more important than ever in today’s fast-paced world, especially for the younger generation. The younger generation in India is a crucial demographic group that is...

Confidence seems to replace certain knowledge and the necessity for specific information. It simplifies economical processes and procedures, it motivates investing, and obviously, it enhances welfare — if it was missing, innumerable dealings would not be made. Consequently, if confidence among...