The aim of this paper is to define the significance of different indicators that affect the expected benefit of customers when using loyalty cards in the purchasing process in the retail sector. As the most important indicators that affect expectations while using loyalty cards, the following...

Purpose – This study aims to examine the factors that affect consumers' intention to use a global business-to-consumer sharing platform.Design/methodology – The questionnaire collected 300 copies from June 25 to July 11, 2019, of which 281 were used for statistical processing. The structural...

Under the context of digital health, I explore the potential opportunity costs associated with giving customers a sense of success. Using large-scale data from a popular mobile fitness application, I show that many users who enjoy certain past successes need not necessarily upgrade to the...

After the Great Recession, new regulatory interventions were introduced to protect consumers and reduce the costs of financial products. Some voiced concern that direct price regulation was unlikely to help consumers, because banks offset losses in one domain by increasing the prices that they...

Firms often offer a menu of contracts which vary by fee structures in order to differentiate among different types of consumers. Such contracts require that consumers make estimates of their own future behavior to choose among service contracts whose prices condition on usage. We study the...

Tax evasion is a serious and growing problem in the United States. From 2008 through 2010, the Internal Revenue Service estimated underreported taxes at $264 billion. Servers, who receive a large portion of their income through tips, do not always comply with tax laws when reporting their tip...

Many features of interest can be observed from metrics of user navigation, of site structure and of paths followed through the site. These metrics can be used for recognizing and predicting usability matters. This papers discusses models and techniques needed, and how they can be used for...

This work is centered on the validating of Yi and Gong's 2013 scale for measuring value co-creation behavior from the customer's perspective. The recommendations of Camisón and Bou (2000) are followed. To do so, the measurement instrument's flexibility and validity are valued, using a sample of...

Service quality has been a topic of extensive inquiry for decades that has emerged in form of self-service which has profound effects on the way customers interact with firms to create positive service outcomes i.e., customer convenience, security, and behavioral intentions. This study focuses...