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Adding "things" to the internet : exploring the spillover effect of technology acceptance
Lu, Yang; Papagiannidis, Savvas; Alamanos, Eleftherios - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 626-650
Persistent link: https://www.econbiz.de/10012584559
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Direct and indirect spillovers from content providers' switching : evidence from online livestreaming
Zhao, Keran; Lu, Yingda; Hu, Yuheng; Hong, Yili - In: Information systems research : ISR 34 (2023) 3, pp. 847-866
Persistent link: https://www.econbiz.de/10014383677
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Attention spillovers from news to ADS : evidence from an eye-tracking experiment
Simonov, Andrey; Valletti, Tommaso M.; Veiga, André - 2023
Persistent link: https://www.econbiz.de/10014226456
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Impact of ICT adoption on cosmetic expenditure of Chinese residents : an exploration accounting for urban-rural differentials
Zheng, Hongyun; Ma, Wanglin - In: Applied economics letters 29 (2022) 14, pp. 1286-1291
Persistent link: https://www.econbiz.de/10013412141
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ICT induced factors influencing online buying behaviour of customers : a literature review
Tyagi, Harsha; Rahman, Zillur - In: International journal of business innovation and … 30 (2023) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10014293995
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Integrating religiosity with Technology Acceptance Model (TAM) and Technology Organization Environment (TOE) frameworks : a study on ICT adoption in micro and small enterprises
Setiawan, Dedy; Junaidi; Marzal, Jefri; Zulfanetti; … - In: Pakistan journal of commerce and social sciences 18 (2024) 3, pp. 651-675
This study aims to develop an innovative TOE-TAM-Religiosity model that combines the TOE framework, TAM, and religious dimensions in adopting Information and Communication Technology (ICT) in organizations, especially micro and small businesses (SMEs). The TOE-TAM-Religiosity Model describes and...
Persistent link: https://www.econbiz.de/10015075890
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Brand trust and avoidance following brand crisis : a quasi-experiment on the effect of frachisor statements
Shin, Hyunju; Casidy, Riza; Yoon, Alyssa; Yoon, So-Hyang - In: The journal of brand management : an international journal 23 (2016) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10011565265
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When brand scandal spills over brands from the same region of origin : moderating role of psychic distance
Chen, Tong; Tang, Yifan; Qing, Ping - In: European journal of international management : EJIM 14 (2020) 3, pp. 461-475
Persistent link: https://www.econbiz.de/10012223807
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The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean; Ashill, Nicholas J. - In: Psychology & marketing 35 (2018) 10, pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
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Spillover effects of financial incentives on non-incentivized user engagement : evidence from an online knowledge exchange platform
Kuang, Lini; Huang, Ni; Hong, Yili; Yan, Zhijun - In: Journal of management information systems : JMIS 36 (2019) 1, pp. 289-320
Persistent link: https://www.econbiz.de/10012198577