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Konsumentenverhalten
Advertising effects
17
Werbewirkung
17
Consumer behaviour
16
Product Placement
10
Product placement
10
Advertising
8
Werbung
8
Children
7
Kinder
7
Brand image
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Brand management
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Markenführung
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Markenimage
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persuasion knowledge
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Environmental consciousness
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Umweltbewusstsein
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Corporate disclosure
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Green marketing
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Internet marketing
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Online-Marketing
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Unternehmenspublizität
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children
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Öko-Marketing
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Celebrity endorsement
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Celebrity-Werbung
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Cognition
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Eating habit
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Emotion
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Ernährungsverhalten
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Fernsehprogramm
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Food
2
Green advertising
2
Kognition
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Lebensmittel
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Psychology of advertising
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Public relations
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Matthes, Jörg
15
Naderer, Brigitte
10
Mayrhofer, Mira
3
Wonneberger, Anke
3
Schmuck, Desirée
2
Binder, Alice
1
Bintinger, Simone
1
Einwiller, Sabine
1
Knoll, Johannes
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Leroi-Werelds, Sara
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Marquart, Franziska
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Mestas, Manina
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Münch, Andrea
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Neureiter, Ariadne
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International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of business research : JBR
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Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
16
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1
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
Saved in:
2
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
3
The skeptical green consumer revisited : testing the relationship between green consumerism and skepticism toward advertising
Matthes, Jörg
;
Wonneberger, Anke
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010373247
Saved in:
4
Environmentalism : a question of guilt? : testing a model of guilt arousal and effects for environmental campaigns
Wonneberger, Anke
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10011880039
Saved in:
5
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
6
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
7
Children's consumption behavior in response to food product placements in movies
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 127-136
Persistent link: https://www.econbiz.de/10011294139
Saved in:
8
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
9
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
10
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
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