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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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Latent homophily or social influence? : an empirical analysis of purchase within a social network
Ma, Liye; Krishnan, Ramayya; Montgomery, Alan - In: Management science : journal of the Institute for … 61 (2015) 2, pp. 454-473
Persistent link: https://www.econbiz.de/10010490843
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An integrative model of the influence of self-esteem on adolescents' consumer innovativeness : the mediating role of social network position and need for uniqueness
Gentina, Élodie; Kratzer, Jan - In: Industry and innovation 27 (2020) 10, pp. 1110-1132
Persistent link: https://www.econbiz.de/10012414847
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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Integrating the power of social media dataset impact in medical diagnosis
Suresh, A.; Devi, A. Jayanthila - In: International journal of intelligent enterprise : IJIE 6 (2019) 1, pp. 53-58
Persistent link: https://www.econbiz.de/10012062293
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The impact of family social network on household consumption
Kang, Xi - In: Modern economy 10 (2019) 3, pp. 679-697
Persistent link: https://www.econbiz.de/10012019671
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The influence of electronic word of mouth on Instagram users : an emphasis on consumer socialization framework
Delafrooz, Narges; Rahmati, Yalda; Abdi, Mehrzad - In: Cogent business & management 6 (2019), pp. 1-14
The present study aimed at exploring the extent to which users model their behavior—as well as their brand attitudes, their perception of relationship quality, their use of Instagram, and the number of brands they follow—on other users. This distinction can help marketers and social media...
Persistent link: https://www.econbiz.de/10012114162
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Analyzing user preferences using Facebook fan pages
Luarn, Pin; Kuo, Hsien-Chih; Lin, Hong-Wen; Chiu, Yu-Ping; … - In: Interfaces : the INFORMS journal on the practice of … 48 (2018) 2, pp. 166-175
Persistent link: https://www.econbiz.de/10011846058
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Top persuader prediction for social networks
Fang, Xiao; Hu, Paul Jen-Hwa - In: Management information systems : mis quarterly 42 (2018) 1, pp. 63-82
Persistent link: https://www.econbiz.de/10011847656
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The effect of engagement in online social network on susceptibility to influence
Tussyadiah, Iis P.; Kausar, Devi Roza; Soesilo, … - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 2, pp. 201-223
Persistent link: https://www.econbiz.de/10011912170