support such claims on consumer choices and examine consumers’ willingness to pay for beef products with these different food …We examine the impact of food labels that make unsupported claims of food safety and labels that provide information to … safety labeling cues. Empirical results from a survey of grocery shoppers in a Midwestern city in the USA show that more than …

Auswertung einer Befragung in vier Geschäftsstätten eines Lebensmittelhandelsunternehmen. Die Auswertung der Scanningdaten bildet …