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Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
Hoskins, Jake; Gopinath, Shyam; Verhaal, J. Cameron; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1065-1087
Persistent link: https://www.econbiz.de/10012659686
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Engagement in online communities : implications for consumer price perceptions
Long Thang Van Nguyen; Conduit, Jodie; Lu, Vinh Nhat; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 241-260
Persistent link: https://www.econbiz.de/10011591960
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Community engagement and online word of mouth : an empirical investigation
Wu, Ji; Fan, Shaokun; Zhao, J. Leon - In: Information & management : the internat. journal of … 55 (2018) 2, pp. 258-270
Persistent link: https://www.econbiz.de/10011813613
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The influence of community engagement on seller opportunistic behaviors in e-commerce platform
Wang, Jiaxin; Cai, Shaohan; Xie, Qinghong; Chen, Lili - In: Electronic commerce research 22 (2022) 4, pp. 1377-1405
Persistent link: https://www.econbiz.de/10013447618
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Effect of privacy concerns and engagement on social support behaviour in online health community platforms
Tseng, Hsiao-Ting; Ibrahim, Fahad; Hajli, Nick; Nisar, … - In: Technological forecasting & social change : an … 178 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013349081