In this research, we identify factors influencing the behavior of knowledge sharing and customer purchasing intention based on two theories of social capital and social interaction. The conceptual model, designed based on theoretical foundations, includes the dimensions of these two theories....

One of the "hottest" concepts in international academic social-science research, social capital refers to the ways in which people make use of social networks in "getting ahead". This book presents the latest contributions and advances in theory and method in this important field

Social capital is often accumulated not only in ego-networks, but in larger communities. However, these communities, although seemingly visible through social media, are still under-researched. In this work, we examine аn online friendship network spanning over an entire middle-size city...