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Konsumentenverhalten
Relationship marketing
26,201
Beziehungsmarketing
25,527
Social Web
20,593
Social web
20,562
Consumer behaviour
15,144
Online-Marketing
13,142
Internet marketing
13,026
Customer satisfaction
6,283
Kundenzufriedenheit
6,180
Service quality
4,801
Dienstleistungsqualität
4,732
Electronic Commerce
4,631
E-commerce
4,382
Brand management
4,310
Markenführung
4,300
Deutschland
3,790
Germany
3,692
Online-Handel
3,652
Online retailing
3,643
Customer service
3,451
Theorie
3,364
Theory
3,350
Viral marketing
3,265
Virales Marketing
3,262
Marketingmanagement
3,147
Marketing management
3,111
Kundenservice
3,058
Markenimage
2,843
Brand image
2,842
Internet
2,677
Soziales Netzwerk
2,649
Social media
2,606
Social network
2,465
USA
2,424
Werbewirkung
2,378
Advertising effects
2,367
United States
2,358
Lieferantenmanagement
2,342
Supplier relationship management
2,341
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Undetermined
7,917
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2,552
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Article
12,506
Book / Working Paper
2,558
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3
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Article in journal
11,703
Aufsatz in Zeitschrift
11,703
Aufsatz im Buch
769
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769
Graue Literatur
366
Non-commercial literature
366
Hochschulschrift
356
Working Paper
271
Arbeitspapier
266
Thesis
245
Collection of articles of several authors
134
Sammelwerk
134
Conference paper
121
Konferenzbeitrag
121
Aufsatzsammlung
108
Konferenzschrift
49
Case study
33
Fallstudie
33
Collection of articles written by one author
25
Sammlung
25
Bibliografie enthalten
21
Bibliography included
21
Lehrbuch
21
Conference proceedings
19
Handbook
16
Handbuch
16
Ratgeber
16
Textbook
15
Guidebook
14
Reprint
11
Glossar enthalten
8
Glossary included
8
Festschrift
5
Amtsdruckschrift
4
Government document
4
Interview
3
Mehrbändiges Werk
2
Mikroform
2
Multi-volume publication
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English
14,432
German
637
French
4
Czech
2
Polish
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Italian
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Dutch
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Han, Heesup
42
Hollebeek, Linda D.
39
Mattila, Anna S.
38
Loureiro, Sandra Maria Correia
29
Verhoef, Peter C.
29
Usman, Osly
28
Kumar, V.
26
Dwivedi, Yogesh Kumar
25
Filieri, Raffaele
24
Huber, Frank
24
Grewal, Dhruv
23
Quach, Sara
23
Rather, Raouf Ahmad
22
Prentice, Catherine
21
Bang, Nguyen
20
Klaus, Philipp
20
Sreejesh, S.
20
Ghose, Anindya
19
Gustafsson, Anders
19
Ko, Eunju
19
Balaji, M. S.
18
Bauer, Hans H.
18
Flavián Blanco, Carlos
18
Gil Saura, Irene
18
Herrmann, Andreas
18
Khan, Imran
18
Wu, Luorong
18
Ahn, Jiseon
17
Bilgihan, Anil
17
Ruyter, Ko de
17
Schramm-Klein, Hanna
17
Thaichon, Park
17
Veloutsou, Cleopatra
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Wong, IpKin Anthony
17
Bijmolt, Tammo H. A.
16
Das, Gopal
16
Gierl, Heribert
16
Law, Chun Hung Roberts
16
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Springer Fachmedien Wiesbaden
20
American Marketing Association
14
Deutscher Dialogmarketing Verband
9
IGI Global
8
National Bureau of Economic Research
6
Information Resources Management Association
5
RWTH Aachen
4
Universität Mannheim
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Friedrich-Schiller-Universität Jena
3
OECD
3
Technische Universität Braunschweig
3
Technische Universität Dresden
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Books on Demand GmbH <Norderstedt>
2
Edward Elgar Publishing
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Bergische Universität Wuppertal
1
Bertelsmann Stiftung
1
Campus Verlag
1
Center of Market Oriented Product and Production Management
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Eric Cuvillier <Firma>
1
European Marketing Academy
1
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Published in...
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Journal of retailing and consumer services
652
Journal of business research : JBR
605
International journal of hospitality management
237
International journal of internet marketing and advertising : IJIMA
169
The journal of services marketing
143
Psychology & marketing
136
The journal of product & brand management
136
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
The journal of brand management : an international journal
114
Cogent business & management
111
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
109
Journal of marketing communications
109
Journal of hospitality marketing & management
105
Journal of the Academy of Marketing Science
105
Journal of travel and tourism marketing
105
International journal of contemporary hospitality management
104
International journal of electronic marketing and retailing : IJEMR
101
Asia Pacific journal of marketing and logistics
97
International journal of advertising : the review of marketing communications
89
Journal of internet commerce
89
Journal of promotion management : innovations in planning and applied research
89
Journal of retailing
88
Journal of marketing
87
Journal of strategic marketing
87
Marketing intelligence & planning
87
Technological forecasting & social change : an international journal
86
Tourism management : research, policies, practice
83
International journal of consumer studies
78
The service industries journal
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
European journal of marketing : EJM
75
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
74
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
74
Management science : journal of the Institute for Operations Research and the Management Sciences
68
The international review of retail, distribution and consumer research
68
Journal of marketing management : MM
65
Journal of service management
65
SpringerLink / Bücher
65
Electronic commerce research
64
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Source
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ECONIS (ZBW)
15,054
OLC EcoSci
6
EconStor
5
USB Cologne (EcoSocSci)
2
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10
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15,067
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date (oldest first)
1
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
2
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
3
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
4
Dynamics of customer interaction on social media platforms
Baumöl, Ulrike
;
Hollebeek, Linda
;
Jung, Reinhard
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 199-202
Persistent link: https://www.econbiz.de/10011666792
Saved in:
5
The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
6
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
7
Customer abuse to service workers : an analysis of its social creation within the service economy
Korczynski, Marek
;
Evans, Claire
- In:
Work, employment & society : a journal of the British …
27
(
2013
)
5
,
pp. 768-784
Persistent link: https://www.econbiz.de/10010210973
Saved in:
8
A typology of customer experience with social media branded content : a netnographic study
Waqas, Muhammad
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 184-213
Persistent link: https://www.econbiz.de/10012252819
Saved in:
9
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
10
The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah
;
Wulandari, Nuri
;
Nasution, Reza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
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