The role of narrative transportation in web series as branded entertainment
Year of publication: |
2020
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Authors: | Sulestarini, Yusarifah ; Wulandari, Nuri ; Nasution, Reza Ashari |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 11, p. 439-447
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Subject: | Advertising | Need for Fantasy | Narrative Transportation | Branded Entertainment | Web Series | Markenführung | Brand management | Werbewirkung | Advertising effects | Narrative Methode | Narrative method | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Werbung | Online-Marketing | Internet marketing | Freizeitwirtschaft | Leisure industries |
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