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Global business review
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International journal of business competition and growth : IJBCG
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Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Consumer adoption of green products : modeling the enablers
Nath, Vishnu
;
Kumar, Rupesh
;
Agrawal, Rajat
;
Gautam, Aditya
- In:
Global business review
14
(
2013
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10010230052
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2
Impediments to adoption of green products : an ISM analysis
Nath, Vishnu
;
Pati, Rupesh Kumar
;
Agrawal, Rajat
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10010467285
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3
Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
Saved in:
4
What drives the customer of world's largest market to participate in value co-creation?
Bharti, Kumkum
;
Agrawal, Rajat
;
Sharma, Vinay
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 413-435
Persistent link: https://www.econbiz.de/10010385851
Saved in:
5
High customer involvement : an essential element for effective co-creation
Bharti, Kumkum
;
Agrawal, Rajat
- In:
International journal of business innovation and research
15
(
2018
)
4
,
pp. 431-451
Persistent link: https://www.econbiz.de/10011955765
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