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Advertising : creative communication with consumers
Hepner, Harry Walker - 1964 - 4 ed.
Persistent link: https://www.econbiz.de/10000674672
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Buying behavior and marketing decisions
Wasson, Chester R.; MacConaughy, David H. - 1968
Persistent link: https://www.econbiz.de/10000570373
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Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M. - 1966
Persistent link: https://www.econbiz.de/10000575188
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Effect of an advertising campaign on hot cocoa consumption
Clarke, James Harris - 1969
Persistent link: https://www.econbiz.de/10002004965
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Estimating consumer responsiveness to advertising repetition
Moult, William Hudson - 1982
Persistent link: https://www.econbiz.de/10002511690