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Mass customization

Piller, Frank T. - 2008

Persistent link: https://www.econbiz.de/10003667441

Individualität und Preis : eine empirische Untersuchung zu Preissensibilität und Zahlungsbereitschaft bei Mass-customization-Produkten ; Kurzauswertung und Zusammenfassung der Erge...

Piller, Frank T.; Hönigschmid, Florian; Müller, Florian - 2002

Persistent link: https://www.econbiz.de/10001704602

Sustainability nudges in the context of customer co-design for consumer electronics

Hankammer, Stephan; Kleer, Robin; Piller, Frank T. - In: Journal of business economics : JBE 91 (2021) 6, pp. 897-933

Persistent link: https://www.econbiz.de/10012617782

Customization 4.0 : Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017

Hankammer, Stephan Martin (ed.); Nielsen, Kjeld (ed.); … - 2018

This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from the MCPC 2017. The book showcases research and...

Persistent link: https://www.econbiz.de/10012395835

Deviant behavior in customer ideation contests : essays on co-creation with consumers

Holz, Alexandra - 2019

Persistent link: https://www.econbiz.de/10012250200

Consumer empowerment in crowdsourcing systems : effects of perceived empowerment on consumers' innovative behavior and change in brand passion

Bilgram, Volker; Füller, Johann; Piller, Frank T. - In: Understanding the crowd - how to construct the crowd …, (pp. 190-231). 2017

Persistent link: https://www.econbiz.de/10011915477

Growing with smart products : why customization capabilities matter for manufacturing firms

Schulz, Colin; Kortmann, Sebastian; Piller, Frank T.; … - In: The journal of product innovation management : an … 40 (2023) 6, pp. 794-816

Persistent link: https://www.econbiz.de/10014432568

Handbook of research in mass customization and personalization

Piller, Frank T. (contributor); Zeng, Mingzhe (contributor) - 2010

Persistent link: https://www.econbiz.de/10003949848

Online advertising effectiveness : a cross-cultural comparison

Brettel, Malte; Spilker-Attig, Andrea Maria Renate - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 176-196

Persistent link: https://www.econbiz.de/10008656167

How the personality of a brand impacts the perception of different dimensions of quality

Clemenz, Julian; Brettel, Malte; Moeller, Timo - In: The journal of brand management : an international journal 20 (2012/13) 1, pp. 52-64

Persistent link: https://www.econbiz.de/10009670174

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