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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
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A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong
Lee, Carman K. M.; Ng, K. K. H.; Chan, Hing Kai; Choy, … - In: Journal of air transport management 73 (2018), pp. 46-57
Persistent link: https://www.econbiz.de/10011937484
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From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung; Manoli, Argyro Elisavet - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
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Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
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The effect of social media marketing on consumers' purchase intention of organic food : the role of perceived value, trust and social identity
Bee Lian Song; Liew, Chee Yoong; Muthaloo Subramaniam; … - In: International journal of electronic marketing and … 15 (2024) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10015064018
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Enhancing customer satisfaction through total quality management practices : an empirical examination
Anil, Anu P.; Satish, K. P. - In: Total quality management & business excellence 30 (2019) 14, pp. 1528-1548
Persistent link: https://www.econbiz.de/10012199902
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Markenerfolg durch Brand Communities : eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Popp, Bastian - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009009286
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Affective commitment and customer loyalty in crowdsourcing : antecedents, interdependencies, and practical implications
Schulten, Matthias Bernhard; Schaefer, Fabian - In: The international review of retail, distribution and … 25 (2015) 5, pp. 516-528
Persistent link: https://www.econbiz.de/10011534176
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Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391