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Mapping responsive retailing to identify future research trajectories
Sharma, Deepika; Bindra, Sunali; Taggar, Rashi; Dhir, Sanjay - In: Journal for global business advancement : JGBA 13 (2020) 5, pp. 584-604
Persistent link: https://www.econbiz.de/10012542174
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Analysis of 25 years of technology research as reported in two professional journals: Journal of Family and Consumer Sciences and Family and Consumer Sciences Research Journal
Leahy, Amy J.; Crecelius, Kayla M. - In: Family and consumer sciences research journal 36 (2008) 4, pp. 281-309
Persistent link: https://www.econbiz.de/10003759281
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Gesellschaftliche Verantwortung und Transparenz
Schrader, Ulf - 2006
Persistent link: https://www.econbiz.de/10003759553
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A literature review of consumer-based brand scales
Zarantonello, Lia - In: Handbook on brand and experience management, (pp. 188-218). 2008
Persistent link: https://www.econbiz.de/10003789040
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Brand Communities
Hellmann, Kai-Uwe; Kenning, Peter - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 37 (2008) 11, pp. 609-611
Persistent link: https://www.econbiz.de/10003781679
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Putting pricing experience in perspective : a satirical view from Victorian America
Holden, Alfred C. - In: Pricing perspectives : marketing and management …, (pp. 3-57). 2008
Persistent link: https://www.econbiz.de/10003775013
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Introspection in consumer research : implementation and implications
Wallendorf, Melanie; Bruks, Merrie - 2009
Persistent link: https://www.econbiz.de/10003793912
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Content analysis in consumer research
Kassarjian, Harold H. - 2009
Persistent link: https://www.econbiz.de/10003793915
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Determinants of online merchant rating : content analysis of consumer comments about Yahoo merchants
Qu, Zhe; Zhang, Han; Li, Haizheng - In: Decision support systems : DSS ; the international journal 46 (2008/09) 1, pp. 440-449
Persistent link: https://www.econbiz.de/10003795589
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Advancing the country image construct
Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 7, pp. 726-740
Persistent link: https://www.econbiz.de/10003862032