Brand Communities
Kai-Uwe Hellmann und Peter Kenning
| Year of publication: |
2008
|
|---|---|
| Authors: | Hellmann, Kai-Uwe ; Kenning, Peter |
| Published in: |
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung. - München : Beck, ISSN 0340-1650, ZDB-ID 120285-6. - Vol. 37.2008, 11, p. 609-611
|
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Text dt. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003781679