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Journal of transnational management : the official journal of the International Management Development Association
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Evaluating festival attributes adopting S-D logic : the mediating role of visitor experience and visitor satisfaction
Troisi, Orlando
;
Santovito, Savino
;
Carrubbo, Luca
; …
- In:
Marketing theory
19
(
2019
)
1
,
pp. 85-102
Persistent link: https://www.econbiz.de/10012001475
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Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio
;
Vrontis, Demetris
;
Trio, Oronzo
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
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