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In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software....
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research, differences were found between sexes in the perception of their own awareness of sustainability in fashion, where … women consider their own awareness to be higher than men’s. The perception of fashion sustainability awareness in women … these studies provide a better understanding of one’s own perception of awareness in terms of fashion sustainability and …
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the one that will take sustainability into account as a basis for consumer behavior?". …
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