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Konsumentenverhalten
Social Web
20,593
Social web
20,562
Soziales Netzwerk
16,524
Social network
15,598
Students
15,337
Studierende
14,961
Online-Marketing
13,142
Internet marketing
13,026
Öffentlichkeitsarbeit
9,889
Consumer behaviour
9,745
Public relations
9,362
Betriebswirtschaftsstudium
6,075
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6,037
Perception
5,867
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5,338
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5,138
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5,012
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4,966
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4,847
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4,749
United States
4,658
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4,585
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4,578
Higher education institution
4,574
Germany
4,440
E-Learning
4,172
E-learning
3,843
Electronic Commerce
3,496
E-commerce
3,281
Relationship marketing
3,174
Beziehungsmarketing
3,165
Internet
3,004
Viral marketing
2,980
Virales Marketing
2,978
Brand management
2,913
Markenführung
2,904
Online-Handel
2,889
Online retailing
2,884
Studium
2,653
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7,829
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1,808
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7,274
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544
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337
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288
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276
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206
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132
Collection of articles of several authors
87
Sammelwerk
87
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80
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80
Aufsatzsammlung
72
Konferenzschrift
44
Case study
25
Fallstudie
25
Collection of articles written by one author
21
Sammlung
21
Conference proceedings
14
Bibliografie enthalten
10
Bibliography included
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Ratgeber
7
Amtsdruckschrift
6
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6
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3
Handbuch
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3
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2
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Usman, Osly
33
Dwivedi, Yogesh Kumar
22
Filieri, Raffaele
20
Ghose, Anindya
17
Loureiro, Sandra Maria Correia
17
Flavián Blanco, Carlos
16
Hollebeek, Linda D.
16
Law, Chun Hung Roberts
16
Ko, Eunju
15
Martínez-López, Francisco J.
15
Krishna, Aradhna
14
Rita, Paulo
14
Wiedmann, Klaus-Peter
14
Akram, Umair
13
Reijmersdal, Eva A. van
13
Casaló, Luis V.
12
Gázquez-Abad, Juan Carlos
12
Seo, Yuri
12
Stephen, Andrew T.
12
Athey, Susan
11
Grewal, Dhruv
11
Han, Heesup
11
Mattila, Anna S.
11
Pauwels, Koen
11
Ranfagni, Silvia
11
Ruyter, Ko de
11
Sreejesh, S.
11
Wu, Luorong
11
Bigné Alcañiz, J. Enrique
10
Dennis, Charles
10
Hennig-Thurau, Thorsten
10
Hudders, Liselot
10
Jerath, Kinshuk
10
Rana, Nripendra P.
10
Tucker, Catherine
10
Urban, Glen L.
10
Veloutsou, Cleopatra
10
Bauer, Hans H.
9
Bilgihan, Anil
9
Braun, Michael
9
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
18
American Marketing Association
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Deutscher Dialogmarketing Verband
9
IGI Global
8
Information Resources Management Association
5
Universität Mannheim
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
OECD
3
Technische Universität Braunschweig
3
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Friedrich-Schiller-Universität Jena
2
Organisation for Economic Co-operation and Development
2
RWTH Aachen
2
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Dresden
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMCIS <15, 2009, San Francisco, Calif.>
1
Association of National Advertisers
1
Campus Verlag
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
Europäische Kommission
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
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Journal of business research : JBR
390
Journal of retailing and consumer services
304
International journal of internet marketing and advertising : IJIMA
156
Journal of marketing communications
110
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
International journal of advertising : the review of marketing communications
98
International journal of hospitality management
94
International journal of consumer studies
89
The journal of product & brand management
80
International journal of electronic marketing and retailing : IJEMR
79
Psychology & marketing
78
Journal of promotion management : innovations in planning and applied research
72
Technological forecasting & social change : an international journal
72
Journal of internet commerce
71
Young consumers : insight and ideas for responsible marketers
62
Cogent business & management
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Electronic commerce research
57
Journal of travel and tourism marketing
57
Management science : journal of the Institute for Operations Research and the Management Sciences
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
The journal of brand management : an international journal
54
Journal of electronic commerce research : JECR
53
Asia Pacific journal of marketing and logistics
52
Tourism management : research, policies, practice
52
Marketing intelligence & planning
51
Journal of marketing
50
Information systems research : ISR
49
International journal of business information systems : IJBIS
49
International journal of technology marketing : IJTMkt
49
Journal of marketing management : MM
49
Journal of marketing research : JMR
49
Journal of advertising research
47
Journal of fashion marketing and management
46
Journal of management information systems : JMIS
46
Journal of international consumer marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
International journal of advertising : the quarterly review of marketing communications
44
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Source
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ECONIS (ZBW)
9,621
EconStor
13
OLC EcoSci
2
USB Cologne (EcoSocSci)
1
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1
New influentials : an exploratory study on blogs
Zanette, Maria Caroline
;
Brito, Eliane Pereira Zamith
; …
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
Saved in:
2
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
3
Microblogging for engagement : effects of prior company involvement, communication strategy, and emojis on Western and Chinese users
Zhang, Shu
;
Jong, Menno D. T. de
;
Gosselt, Jordy F.
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 616-630
Persistent link: https://www.econbiz.de/10013466107
Saved in:
4
Transitioning to online or not : analysis of the engagement and preferences of learners
Onifade, Emmanuel O.
;
Ray, Mona
- In:
Journal of international business and economics : JIBE
22
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013433285
Saved in:
5
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Saved in:
6
The 2.0 critic : blended discourses in blogging
Silva, Nathalia Dib
;
Campos, Roberta Dias
- In:
Latin American business review
20
(
2019
)
2
,
pp. 109-133
Persistent link: https://www.econbiz.de/10012179260
Saved in:
7
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
8
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
9
Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Isler, Zulal
;
Kiygi-Calli, Meltem
;
Oraiby, Maryam El
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014437238
Saved in:
10
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
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