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Die Ernährungswirtschaft in der Öffentlichkeit : Social Media als neue Herausforderung der PR ; [Tagung der Georg-August-Universität Göttingen zu Beginn des Jahres 2010]
Kayser, Maike (contributor); Böhm, Justus (contributor);  … - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008823289
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Blogs
Noce, Kathleen J.; Stanford, James A. - 2007
Persistent link: https://www.econbiz.de/10003728868
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Disclosing too much? : situational factors affecting information disclosure in social commerce environment
Sharma, Shwadhin; Crossler, Robert E. - In: Electronic commerce research and applications 13 (2014) 5, pp. 305-319
Persistent link: https://www.econbiz.de/10011349126
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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New influentials : an exploratory study on blogs
Zanette, Maria Caroline; Brito, Eliane Pereira Zamith; … - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
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Consumer relevant online communication channels in Czech Republic in the consumer goods category
Farková, Alena; Lhotáková, Markéta - In: Central European business review : CEBR 3 (2014) 1, pp. 20-26
Persistent link: https://www.econbiz.de/10010407821
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Word of mouth behavior and online activity : a study of on/off line communication strategy and online business
Claro, Priscila B. de O.; Laban Neto, Silvio A. - 2011
Persistent link: https://www.econbiz.de/10009513377
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Using Twitter in crisis management for organizations bearing different country-of-origin perceptions
Xu, Jie; Wu, Yiye - In: Journal of communication management : an international … 19 (2015) 3, pp. 239-253
Persistent link: https://www.econbiz.de/10011448037
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Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung; Min, Jihye Ellie; Le, Linh Ha - In: Journal of fashion marketing and management 26 (2022) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
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Consumer empowerment in corporate social responsibility : the effect of participatory CSR on company admiration and word-of-mouth communications
Park, Hyojung; Kim, Soo Yeon - In: Corporate communications : an international journal 27 (2022) 2, pp. 346-367
Persistent link: https://www.econbiz.de/10013162817