//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Social media marketing for ado...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Online-Marketing
13,227
Internet marketing
13,111
Youth
9,305
Jugendliche
9,046
Consumer behaviour
6,058
Social Web
6,057
Social web
6,049
Zielgruppe
2,875
Jugend
2,621
Target group
2,478
Werbewirkung
2,434
Advertising effects
2,419
Electronic Commerce
2,179
Online-Handel
2,131
Online retailing
2,127
Werbung
2,120
Advertising
2,116
E-commerce
2,038
Deutschland
1,960
Beziehungsmarketing
1,841
USA
1,839
Relationship marketing
1,837
Junge Arbeitskräfte
1,803
Markenführung
1,802
Brand management
1,801
Young workers
1,796
Viral marketing
1,793
Virales Marketing
1,791
United States
1,638
Marketingmanagement
1,564
Marketing management
1,550
Germany
1,457
Internet
1,381
Children
1,309
Kinder
1,288
Marketing
1,173
Markenimage
1,092
Brand image
1,084
Social media
898
more ...
less ...
Online availability
All
Undetermined
3,122
Free
972
Type of publication
All
Article
4,998
Book / Working Paper
1,034
Journal
6
Type of publication (narrower categories)
All
Article in journal
4,650
Aufsatz in Zeitschrift
4,650
Aufsatz im Buch
341
Book section
341
Graue Literatur
179
Non-commercial literature
179
Working Paper
141
Arbeitspapier
136
Hochschulschrift
93
Aufsatzsammlung
55
Conference paper
54
Konferenzbeitrag
54
Collection of articles of several authors
53
Sammelwerk
53
Thesis
51
Konferenzschrift
33
Case study
15
Fallstudie
15
Conference proceedings
12
Ratgeber
10
Guidebook
8
Lehrbuch
8
Collection of articles written by one author
7
Sammlung
7
Textbook
6
Amtsdruckschrift
5
Government document
5
Handbook
4
Handbuch
4
Bibliografie enthalten
3
Bibliography included
3
Reprint
3
Statistik
3
Umfrage
3
Festschrift
2
Forschungsbericht
2
Glossar enthalten
2
Glossary included
2
Mikroform
2
Statistics
2
more ...
less ...
Language
All
English
5,738
German
291
Polish
4
French
3
Czech
1
Danish
1
Russian
1
Slovak
1
more ...
less ...
Author
All
Chan, Kara
15
Dwivedi, Yogesh Kumar
14
Ghose, Anindya
14
Filieri, Raffaele
13
Law, Chun Hung Roberts
12
Khare, Arpita
11
Ko, Eunju
11
Reijmersdal, Eva A. van
11
Hollebeek, Linda D.
10
Loureiro, Sandra Maria Correia
10
Michaelidou, Nina
10
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Gentina, Élodie
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Moschis, George P.
9
Usman, Osly
9
Wiedmann, Klaus-Peter
9
Wilbur, Kenneth C.
9
Wu, Luorong
9
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Okumus, Fevzi
8
Pelsmacker, Patrick de
8
Schivinski, Bruno
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Ahuja, Vandana
7
Arli, Denni
7
Bakir, Aysen
7
Bauer, Hans H.
7
Bellman, Steven
7
Bilgihan, Anil
7
Boerman, Sophie C.
7
Braun, Michael
7
more ...
less ...
Institution
All
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
9
Information Resources Management Association
5
National Bureau of Economic Research
5
Technische Universität Braunschweig
3
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
IGI Global
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Association of National Advertisers
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Axel-Springer-Verlag / Marketing Anzeigen
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Deutsches Weininstitut
1
Deutschland / Umweltbundesamt
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Diplomica Verlag GmbH
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Eric Cuvillier <Firma>
1
European Society for Opinion and Marketing Research
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
more ...
less ...
Published in...
All
Journal of business research : JBR
218
Journal of retailing and consumer services
175
Young consumers : insight and ideas for responsible marketers
142
International journal of internet marketing and advertising : IJIMA
132
Journal of marketing communications
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
International journal of consumer studies
68
International journal of hospitality management
61
International journal of electronic marketing and retailing : IJEMR
57
Journal of internet commerce
57
Journal of promotion management : innovations in planning and applied research
57
Psychology & marketing
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The journal of product & brand management
48
Cogent business & management
46
Marketing intelligence & planning
46
Journal of fashion marketing and management
45
Electronic commerce research
41
Asia Pacific journal of marketing and logistics
40
Journal of advertising research
39
Journal of international consumer marketing
37
The journal of brand management : an international journal
36
International journal of advertising : the quarterly review of marketing communications
35
The journal of consumer marketing
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Journal of marketing
33
Journal of promotion management : JPM
33
International journal of retail & distribution management
32
International journal of technology marketing : IJTMkt
32
Journal of marketing management : MM
32
Tourism management : research, policies, practice
32
Information systems research : ISR
31
Journal of management information systems : JMIS
30
Journal of electronic commerce research : JECR
29
International journal of contemporary hospitality management
28
Technological forecasting & social change : an international journal
27
more ...
less ...
Source
All
ECONIS (ZBW)
6,028
EconStor
6
OLC EcoSci
3
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
6,038
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Visual perceptions of snack packages among preschool children
Nelson, Michelle R.
;
Duff, Brittany R. L.
;
Ahn, Regina
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10011522148
Saved in:
2
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
3
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
4
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
5
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
6
Children and advergame : the role of presence, flow and persuasion knowledge
Soebandhi, Santirianingrum
;
Sri Hartini
;
Sri Gunawan
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 293-308
Persistent link: https://www.econbiz.de/10012040475
Saved in:
7
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
8
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
9
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
Saved in:
10
Research note - sensational museums on TikTok : reaching young virtual tourists with short videos
Pei Mey Lau
;
Ho, Jessica Sze Yin
;
Padma Pillai
-
2024
Persistent link: https://www.econbiz.de/10015077280
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->