Showing 1 - 10 of 3,290
Persistent link: https://www.econbiz.de/10009561404
Persistent link: https://www.econbiz.de/10011530205
Persistent link: https://www.econbiz.de/10012805020
Persistent link: https://www.econbiz.de/10011956916
Persistent link: https://www.econbiz.de/10014445032
Persistent link: https://www.econbiz.de/10011388018
Persistent link: https://www.econbiz.de/10012288364
Problem definition: The undesirable but inevitable consequence of running promotions is that consumers can be trained to time their purchases strategically. In this paper, we study randomized promotions, where the firm randomly offers discounts over time, as an alternative strategy of...
Persistent link: https://www.econbiz.de/10014302866
Persistent link: https://www.econbiz.de/10008653702
Persistent link: https://www.econbiz.de/10011662079