Dynamic pricing with "BOGO" promotion in revenue management
Year of publication: |
1-15 September 2016
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Authors: | Kim, Kyoung-Kuk ; Lee, Chi-Guhn ; Park, Sunggyun |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 54.2016, 17/18 (1/15.9.), p. 5283-5302
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Subject: | revenue management | price promotion | reservation price | copula | Revenue-Management | Revenue management | Preismanagement | Pricing strategy | Multivariate Verteilung | Multivariate distribution | Verkaufsförderung | Sales promotion | Dynamische Optimierung | Dynamic programming | Konsumentenverhalten | Consumer behaviour |
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