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In ads we trust : religiousness as a predictor of advertising trustworthiness and avoidance
Ketelaar, Paul Edwin; Konig, Ruben Peter; Smit, Edith G.; … - In: The journal of consumer marketing 32 (2015) 3, pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
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A taste of "Nextopia" : exploring consumer response to advertising for future products
Dahlén, Micael; Thorbjørnsen, Helge; Sjödin, Henrik - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 33-44
Persistent link: https://www.econbiz.de/10009491972
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Customer reactions to acquirer-dominant mergers and acquisitions
Thorbjørnsen, Helge; Dahlén, Micael - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 332-341
Persistent link: https://www.econbiz.de/10009406666
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"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect
Dahlén, Micael; Sjödin, Henrik; Thorbjørnsen, Helge; … - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1825-1840
Persistent link: https://www.econbiz.de/10010205976
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Getting too personal : reactance to highly personalized email solicitations
White, Tiffany Barnett; Zahay, Debra L.; Thorbjørnsen, … - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10003666100
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New perspectives on consumer adoption and diffusion of innovations
Kristensson, Per; Pedersen, Per Egil; Thorbjørnsen, Helge - In: Journal of business research : JBR 116 (2020), pp. 522-525
Persistent link: https://www.econbiz.de/10012257652
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How virtual reality influences travel intentions : the role of mental imagery and happiness forecasting
Skard, Siv E. Rosendahl; Knudsen, Eirik Sjåholm; … - In: Tourism management : research, policies, practice 87 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648460