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When relationship marketing goes wrong : opportunism and consumer well-being in consumer-bank relationships
Elsharnouby, Tamer; Parsons, Elizabeth - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 141-63
Persistent link: https://www.econbiz.de/10009774819
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Special issue: Marketing in emerging markets
Branch, John (contributor) - 2012
Persistent link: https://www.econbiz.de/10009427096
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Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia; Jedidi, Kamel; Schmitt, Bernd - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
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Special issue on marketing in emerging markets
Burgess, Steven M. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009732724
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Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and … Integrated Marketing Communications for Brand Building in Enterprising Markets. …
Persistent link: https://www.econbiz.de/10013192340
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Research handbook of marketing in emerging economies
Marinov, Marin (contributor) - 2017
Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …
Persistent link: https://www.econbiz.de/10012419924
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Experiential marketing : understanding the nature of experiences in emerging markets' grocery retailing
Ihtiyar, Ali; Aras, Osman Nuri; Baskaran, Karthikeyan - In: Emotional, sensory, and social dimensions of consumer …, (pp. 108-132). 2020
Persistent link: https://www.econbiz.de/10012226171
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Numeric or weighted distribution? : the effect of different channel performance metrics on market share
Guissoni, Leandro Angotti; Rodrigues, Jonny Mateus; … - In: Journal of marketing channels : distribution systems, … 26 (2020) 2, pp. 108-119
Persistent link: https://www.econbiz.de/10012258192
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Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush; Luk, Sherriff T. K.; Cardinali, Silvio; … - In: Journal of business research : JBR 86 (2018), pp. 210-216
Persistent link: https://www.econbiz.de/10011855300