When relationship marketing goes wrong : opportunism and consumer well-being in consumer-bank relationships
Year of publication: |
2013
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Authors: | Elsharnouby, Tamer ; Parsons, Elizabeth |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 12.2013, 2, p. 141-63
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Subject: | emerging economies | financial services | marketing ethics | opportunism | relationship marketing | Beziehungsmarketing | Relationship marketing | Finanzdienstleistung | Financial services | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Marketing | Lieferantenmanagement | Supplier relationship management |
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