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Konsumentenverhalten
Theorie
629,383
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614,481
USA
330,555
United States
291,960
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50,776
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42,208
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40,772
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28,750
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21,403
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20,075
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19,773
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19,765
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19,540
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19,050
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17,663
Mathematische Optimierung
17,452
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17,348
Börsenkurs
17,174
Share price
16,878
Prognoseverfahren
16,721
Forecasting model
16,383
United Kingdom
15,191
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14,972
Zeitreihenanalyse
14,647
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14,408
Time series analysis
14,212
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14,029
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13,841
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Anderson, Simon P.
28
Huber, Frank
28
Hruschka, Harald
26
Lusk, Jayson L.
26
Mullainathan, Sendhil
25
Kerschbamer, Rudolf
23
Nevo, Aviv
23
Stavins, Joanna
23
Sutter, Matthias
22
Agarwal, Sumit
21
Bauer, Hans H.
21
McFadden, Daniel
21
Blundell, Richard W.
20
Hildebrandt, Lutz
20
Sheth, Jagdish N.
20
Inderst, Roman
19
Janssen, Maarten C. W.
19
Peitz, Martin
19
Postlewaite, Andrew
19
Schuh, Scott
19
Zinman, Jonathan
19
Belk, Russell W.
18
Dellaert, Benedict G. C.
18
Dubé, Jean-Pierre
18
Herrmann, Andreas
18
Gierl, Heribert
17
Herweg, Fabian
17
Kaplan, Greg
17
Matsushima, Noriaki
17
Vermeulen, Frederic
17
Winter, Joachim
17
Einav, Liran
16
Han, Heesup
16
Heiss, Florian
16
Moraga-González, José Luis
16
Nayga, Rodolfo M.
16
Wansink, Brian
16
Armstrong, Mark
15
Boztuğ, Yasemin
15
Fishman, Arthur
15
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National Bureau of Economic Research
149
INSEAD
11
Springer Fachmedien Wiesbaden
9
American Marketing Association
8
European University Institute / Department of Economics
6
Friedrich-Schiller-Universität Jena
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
USA / Bureau of Foreign and Domestic Commerce
4
Fördergesellschaft Marketing an der Universität Augsburg
3
IGI Global
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Verlag Dr. Kovač
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Center for Economic Research <Tilburg>
2
Christian-Albrechts-Universität zu Kiel
2
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2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Edward Elgar Publishing
2
European Marketing Academy
2
Federal Reserve Bank of New York
2
Federal Reserve Bank of San Francisco
2
Information Resources Management Association
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
OECD
2
Robert Schuman Centre for Advanced Studies
2
Russell Sage Foundation
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
USA / Economic Research Service
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
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Working paper / National Bureau of Economic Research, Inc.
306
Journal of consumer research : JCR ; an interdisciplinary bimonthly
176
NBER working paper series
148
Journal of business research : JBR
144
Journal of retailing and consumer services
138
Psychology & marketing
92
Discussion paper / Centre for Economic Policy Research
91
NBER Working Paper
86
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
International journal of hospitality management
73
Management science : journal of the Institute for Operations Research and the Management Sciences
73
The American economic review
73
Economics letters
71
Journal of economic psychology : research in economic psychology and behavioral economics
66
American journal of agricultural economics
61
Journal of fashion marketing and management
61
International journal of industrial organization
58
European journal of operational research : EJOR
57
Europäische Hochschulschriften / 5
57
Gabler Edition Wissenschaft
53
Journal of economic behavior & organization : JEBO
53
International journal of consumer studies
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
Applied economics
46
SpringerLink / Bücher
46
The journal of consumer marketing
46
American economic journal : a journal of the American Economic Association
45
CESifo working papers
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
43
Working paper
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Journal of marketing research : JMR
41
Discussion paper
40
Discussion papers / CEPR
40
The Rand journal of economics
40
Journal of international consumer marketing
39
Journal of the Academy of Marketing Science
37
Discussion paper / Tinbergen Institute
36
Journal of marketing theory and practice
36
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Source
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ECONIS (ZBW)
13,624
EconStor
201
OLC EcoSci
14
USB Cologne (business full texts)
1
RePEc
1
USB Cologne (EcoSocSci)
1
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1
Less is more : an exploratory analysis of optimal visual appeal and linguistic style combinations in a salesperson's initial-contact e-mail to millennial buyers within marketing ch...
Dapko, Jennifer L.
;
Artis, Andrew B.
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10010463613
Saved in:
2
The role of targeted
communication
and contagion in product adoption
Manchanda, Puneet
;
Xie, Ying
;
Youn, Nara
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
Saved in:
3
Dynamics of communicator and audience power : the persuasiveness of competence versus warmth
Dubois, David
;
Rucker, Derek D.
;
Galinsky, Adam D.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011521914
Saved in:
4
The role of effective
communication
and trustworthiness in determining guests' loyalty
Kharouf, Husni
;
Sekhon, Harjit
;
Fazal-e-Hasan, Syed
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 240-262
Persistent link: https://www.econbiz.de/10012176610
Saved in:
5
An ecological definition of ambient
communication
: a discursive conceptualization
Biraghi, Silvia
;
Gambetti, Rosella C.
;
Graffigna, Guendalina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
Saved in:
6
Social influence in computer-mediatied
communication
: the effects on group meeting outcomes
Bahli, Bouchaib
- In:
The journal of applied business research
29
(
2013
)
1
,
pp. 195-204
Persistent link: https://www.econbiz.de/10009713802
Saved in:
7
Virtual brand-communities using blogs as
communication
platforms and their impact on the two-step
communication
process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
8
New influentials : an exploratory study on blogs
Zanette, Maria Caroline
;
Brito, Eliane Pereira Zamith
; …
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
Saved in:
9
The effectiveness of e-tailers'
communication
practices in stimulating sales of niche versus popular products
Meiseberg, Brinja
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 319-332
Persistent link: https://www.econbiz.de/10011566707
Saved in:
10
The role of
communication
within customer relationship marketing in the hotel business : how
communication
inflluences the booking behavior of hotel customers
Toedt, Michael
- In:
Contemporary approaches of international business …
,
(pp. 133-142)
.
2014
Persistent link: https://www.econbiz.de/10010494062
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