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Konsumentenverhalten
Social Web
20,592
Social web
20,561
Brand management
17,665
Markenführung
17,251
Consumer behaviour
14,589
Online-Marketing
13,142
Internet marketing
13,026
Soziale Beziehungen
8,349
Social relations
8,348
Markenimage
7,572
Brand image
7,469
Relationship marketing
5,885
Beziehungsmarketing
5,871
Markenartikel
5,685
Brand
5,668
Soziales Netzwerk
3,817
Social network
3,600
Electronic Commerce
3,578
Customer service
3,451
E-commerce
3,327
Theorie
3,268
Deutschland
3,260
Theory
3,246
Werbewirkung
3,177
Advertising effects
3,153
Viral marketing
3,119
Germany
3,116
Virales Marketing
3,116
Kundenservice
3,058
Online-Handel
2,940
Online retailing
2,935
Marketingmanagement
2,764
Marketing management
2,730
Social media
2,606
Werbung
2,567
Advertising
2,554
Internet
2,487
USA
2,441
United States
2,361
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7,766
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2,374
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12,048
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2,459
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2
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11,268
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764
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764
Graue Literatur
352
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352
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320
Working Paper
256
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255
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215
Conference paper
131
Konferenzbeitrag
131
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121
Sammelwerk
121
Aufsatzsammlung
104
Reprint
53
Konferenzschrift
51
Case study
38
Fallstudie
38
Collection of articles written by one author
25
Sammlung
25
Conference proceedings
19
Ratgeber
15
Guidebook
13
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11
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11
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10
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9
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5
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5
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5
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4
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English
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577
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Loureiro, Sandra Maria Correia
38
Phau, Ian
33
Ko, Eunju
28
Hollebeek, Linda D.
27
Han, Heesup
26
Bang, Nguyen
25
Melewar, T. C.
25
Dwivedi, Yogesh Kumar
24
Filieri, Raffaele
24
Martínez-López, Francisco J.
24
Sarkar, Abhigyan
23
Septianto, Felix
23
Gázquez-Abad, Juan Carlos
22
Wiedmann, Klaus-Peter
22
Pelsmacker, Patrick de
21
Seo, Yuri
21
Bauer, Hans H.
20
Dens, Nathalie
20
Keller, Kevin Lane
20
Usman, Osly
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
19
Vrontis, Demetris
19
Bagozzi, Richard P.
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Dawes, John
17
Flavián Blanco, Carlos
17
Ghose, Anindya
17
Mattila, Anna S.
17
Park, Jungkun
17
Sreejesh, S.
17
Thaichon, Park
17
Ekinci, Yuksel
16
Huber, Frank
16
Khan, Imran
16
Paul, Justin
16
Quach, Sara
16
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Springer Fachmedien Wiesbaden
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American Marketing Association
12
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
9
Information Resources Management Association
8
IGI Global
6
RWTH Aachen
6
Universität Mannheim
4
Verlag Dr. Kovač
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Edward Elgar Publishing
3
OECD
3
Technische Universität Braunschweig
3
Books on Demand GmbH <Norderstedt>
2
Chambre de commerce et d'industrie de Paris
2
Forschungsinstitut zur Zukunft der Arbeit
2
Friedrich-Schiller-Universität Jena
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
NetLibrary, Inc
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Dresden
2
epubli GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Bergische Universität Wuppertal
1
Campus Verlag
1
Center of Market Oriented Product and Production Management
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Erasmus Research Institute of Management
1
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Journal of business research : JBR
672
Journal of retailing and consumer services
506
The journal of product & brand management
298
The journal of brand management : an international journal
275
International journal of hospitality management
167
International journal of internet marketing and advertising : IJIMA
165
Psychology & marketing
151
Journal of marketing communications
144
International journal of advertising : the review of marketing communications
126
Asia Pacific journal of marketing and logistics
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
112
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
107
International journal of consumer studies
103
Journal of promotion management : innovations in planning and applied research
102
Marketing intelligence & planning
102
European journal of marketing : EJM
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
99
Journal of marketing management : MM
88
Journal of the Academy of Marketing Science
88
International journal of electronic marketing and retailing : IJEMR
87
Cogent business & management
85
Journal of marketing
85
Technological forecasting & social change : an international journal
84
Journal of international consumer marketing
82
Journal of strategic marketing
81
International journal of contemporary hospitality management
78
SpringerLink / Bücher
78
Journal of internet commerce
75
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
The journal of consumer marketing
73
Marketing letters : a journal of research in marketing
72
Journal of travel and tourism marketing
71
The journal of services marketing
70
Journal of fashion marketing and management
67
Journal of promotion management : JPM
66
Journal of retailing
66
Journal of global marketing
65
Journal of hospitality marketing & management
65
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Source
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ECONIS (ZBW)
14,503
BASE
3
EconStor
1
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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1
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10
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14,509
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date (newest first)
date (oldest first)
1
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
2
Aha over Haha : brands benefit more from being clever than from being funny
Howe, Holly S.
;
Zhou, Lingrui
;
Dias, Rodrigo S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 107-114
Persistent link: https://www.econbiz.de/10014289745
Saved in:
3
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
Konsumentinnen und Konsumenten zur Werbung, zur
Marke
und auf die Kaufabsicht haben. Die Ergebnisse einer empirischen Studie zeigen …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
4
Is it worth investing in an online fashion pop-up store?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Schwolle, Muriel
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014291563
Saved in:
5
Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
6
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
7
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
8
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
9
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
10
"I'll buy what she's #wearing" : the roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Jin, Seunga Venus
;
Ryu, Ehri
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012269021
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