Friendship on social networking sites : improving relationships between hotel brands and consumers
Na Su, Babu John Mariadoss, Dennis Reynolds
Year of publication: |
2015
|
---|---|
Authors: | Su, Na ; Mariadoss, Babu John ; Reynolds, Dennis |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 51.2015, p. 76-86
|
Subject: | Social networking sites (SNSs) | Social media | Facebook | Friendship | Brand-consumer relationships | Brand commitment | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Soziale Beziehungen | Social relations |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Aluri, Ajay, (2015)
-
Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Nu, Su, (2019)
-
Gómez-Suárez, Mónica, (2022)
- More ...
Similar items by person