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Taking down copyright-infringing websites is a way to reduce consumption of pirated media content and increase licensed consumption. We analyze the consequences of the shutdown of the most popular German video streaming website - kino.to - in June 2011. Using individual-level clickstream data,...
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We examine the effect of direct mail (commonly referred to as junk mail) advertising on individual financial decisions by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that financial variables underlying the relative pricing of debt...
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This paper is concerned with the tension between consumer persuasion and freedom of choice. We study how assertive … assertive persuasion is effective in contexts involving hedonic goods and hedonically framed utilitarian goods. Our hypotheses …
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their decisions which suggests that they are easier to persuade. Therefore, in markets where persuasion is important, public …
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This paper is concerned with the tension between consumer persuasion and freedom of choice. We study how assertive … assertive persuasion is effective in contexts involving hedonic goods and hedonically framed utilitarian goods. Our hypotheses …
Persistent link: https://www.econbiz.de/10003923892