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Konsumentenverhalten
Consumer behaviour
82,942
Brand management
17,666
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17,252
Theorie
14,372
Theory
14,133
Brand image
11,164
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11,050
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10,191
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10,152
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9,185
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6,581
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6,227
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6,115
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6,078
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5,942
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5,920
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5,867
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5,679
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5,667
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5,665
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5,360
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5,338
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5,325
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5,321
Product design
4,732
Service quality
4,685
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4,619
Einzelhandel
4,528
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4,463
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4,417
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4,287
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Han, Heesup
117
Belk, Russell W.
111
Mattila, Anna S.
100
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Loureiro, Sandra Maria Correia
68
Nayga, Rodolfo M.
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Stavins, Joanna
67
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
Vermeulen, Frederic
51
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National Bureau of Economic Research
518
Springer Fachmedien Wiesbaden
86
OECD
46
American Marketing Association
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International Energy Agency
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IGI Global
28
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
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Information Resources Management Association
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Institut für Demoskopie Allensbach
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Nordic Council of Ministers
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Friedrich-Schiller-Universität Jena
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INSEAD
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Universität Mannheim
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
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Nomos Verlagsgesellschaft
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Europäische Kommission / Gemeinsame Forschungsstelle
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Axel-Springer-Verlag
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European University Institute / Department of Economics
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Robert Schuman Centre for Advanced Studies
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Center for Economic Research <Tilburg>
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Erasmus Research Institute of Management
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Organisation for Economic Co-operation and Development
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Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
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Deutschland / Bundeswehr / Universität Hamburg
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Europäische Kommission
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Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
738
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
354
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
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Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Tourism management : research, policies, practice
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Journal of marketing communications
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Cogent business & management
297
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
79,832
EconStor
541
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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date (oldest first)
1
It looks green : effects of green visuals in advertising on Chinese consumers'
brand
perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
2
Relationships between
brand
perception
, ideology and consumer ethnocentrism in post-communist Romania
Iacob, Andreea
;
Kuada, John E.
;
Lawson, Lartey G.
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 85-110
Persistent link: https://www.econbiz.de/10010504724
Saved in:
3
Investigating the relationship of semiotics associated with colour and font of Google logo with
brand
perception
Singla, Vikas
;
Viput Ongsakul
;
Sahil Raj
;
Khoa T. Tran
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
Saved in:
4
Differences in the effect of ethical labels on national
brand
and private label
brand
products on store and
brand
perception
: a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
5
Seeing brands as humans : development and validation of a
brand
anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
Saved in:
6
The effect of perceived error stability,
brand
perception
, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
7
Perception
and desired
brand
personality in organizations that internationalize services : the case of the Colombian business environment
Lopez-Rodriguez, Campo Elias
;
Cristancho-Triana, Gerson …
- In:
European research studies
23
(
2020
)
3
,
pp. 581-597
Persistent link: https://www.econbiz.de/10012287004
Saved in:
8
The impact of influencer marketing on
perception
and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
Saved in:
9
Pink or blue? : the impact of gender cues on
brand
perceptions
Hess, Alexandra Claudia
;
Melnyk, Valentyna
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
Saved in:
10
Understanding role of fonts in linking
brand
identity to
brand
perception
Singla, Vikas
;
Sharma, Nidhi
- In:
Corporate reputation review
25
(
2022
)
4
,
pp. 272-286
Persistent link: https://www.econbiz.de/10013463271
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