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Konsumentenverhalten
Social Web
20,828
Social web
20,820
Marketingmanagement
16,411
Marketing management
16,351
Online-Marketing
13,268
Internet marketing
13,152
Consumer behaviour
10,538
Relationship marketing
6,053
Beziehungsmarketing
6,046
Marketing
4,425
Electronic Commerce
3,765
Brand management
3,669
Markenführung
3,663
E-commerce
3,493
Customer service
3,477
Deutschland
3,379
Theorie
3,353
Theory
3,351
Germany
3,253
Kundenservice
3,084
Viral marketing
3,054
Virales Marketing
3,049
Online-Handel
3,007
Online retailing
3,003
Social media
2,651
Werbewirkung
2,595
Soziales Netzwerk
2,594
Advertising effects
2,581
Internet
2,526
USA
2,502
United States
2,444
Werbung
2,429
Social network
2,408
Advertising
2,391
Customer satisfaction
2,215
social media
2,197
Kundenzufriedenheit
2,171
Markenimage
1,953
Brand image
1,938
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Undetermined
5,291
Free
1,767
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Article
8,350
Book / Working Paper
2,143
Journal
5
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Article in journal
7,752
Aufsatz in Zeitschrift
7,752
Aufsatz im Buch
593
Book section
593
Hochschulschrift
348
Graue Literatur
336
Non-commercial literature
336
Thesis
240
Working Paper
226
Arbeitspapier
225
Collection of articles of several authors
147
Sammelwerk
147
Aufsatzsammlung
120
Conference paper
83
Konferenzbeitrag
83
Konferenzschrift
68
Bibliografie enthalten
49
Bibliography included
49
Case study
44
Fallstudie
44
Lehrbuch
40
Textbook
37
Conference proceedings
27
Collection of articles written by one author
25
Sammlung
25
Ratgeber
23
Guidebook
21
Reprint
16
Handbook
13
Handbuch
13
Glossar enthalten
10
Glossary included
10
Festschrift
6
Amtsdruckschrift
4
Government document
4
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3
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English
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593
Polish
9
French
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Czech
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Dwivedi, Yogesh Kumar
21
Filieri, Raffaele
21
Loureiro, Sandra Maria Correia
21
Martínez-López, Francisco J.
20
Ko, Eunju
18
Flavián Blanco, Carlos
17
Ghose, Anindya
17
Hollebeek, Linda D.
16
Mattila, Anna S.
16
Bauer, Hans H.
15
Gierl, Heribert
15
Law, Chun Hung Roberts
15
Pauwels, Koen
15
Gázquez-Abad, Juan Carlos
14
Quach, Sara
14
Usman, Osly
14
Vrontis, Demetris
14
Wiedmann, Klaus-Peter
14
Casaló, Luis V.
13
Hennig-Thurau, Thorsten
13
Jerath, Kinshuk
13
Rita, Paulo
13
Wu, Luorong
13
Akram, Umair
12
Grewal, Dhruv
12
Gustafsson, Anders
12
Lim, Weng Marc
12
Sheth, Jagdish N.
12
Sohail, M. Sadiq
12
Spann, Martin
12
Stephen, Andrew T.
12
Veloutsou, Cleopatra
12
Bigné Alcañiz, J. Enrique
11
Bilgihan, Anil
11
Dennis, Charles
11
Kumar, V.
11
Melewar, T. C.
11
Pelsmacker, Patrick de
11
Reijmersdal, Eva A. van
11
Ruiz Mafe, Carla
11
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Institution
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American Marketing Association
29
Springer Fachmedien Wiesbaden
21
Deutscher Dialogmarketing Verband
9
Information Resources Management Association
8
National Bureau of Economic Research
8
Books on Demand GmbH <Norderstedt>
5
IGI Global
5
RWTH Aachen
4
Universität Mannheim
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Edward Elgar Publishing
3
European Society for Opinion and Marketing Research
3
OECD
3
Technische Universität Braunschweig
3
Technische Universität Dresden
3
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Harvard Graduate School of Business Administration
2
NetLibrary, Inc
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Association of National Advertisers
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Bergische Universität Wuppertal
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Campus Verlag
1
Canadian Center of Science and Education <Toronto>
1
Center of Market Oriented Product and Production Management
1
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Published in...
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Journal of business research : JBR
395
Journal of retailing and consumer services
378
International journal of internet marketing and advertising : IJIMA
156
Journal of marketing communications
123
International journal of hospitality management
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
110
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
International journal of advertising : the review of marketing communications
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
The journal of product & brand management
91
Psychology & marketing
90
International journal of electronic marketing and retailing : IJEMR
75
Journal of internet commerce
74
Journal of promotion management : innovations in planning and applied research
73
Technological forecasting & social change : an international journal
73
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
72
Journal of marketing
69
The journal of brand management : an international journal
67
Cogent business & management
65
International journal of consumer studies
65
Asia Pacific journal of marketing and logistics
64
Journal of marketing management : MM
63
Electronic commerce research
59
Journal of the Academy of Marketing Science
58
Marketing intelligence & planning
58
The journal of services marketing
58
SpringerLink / Bücher
57
European journal of marketing : EJM
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Management science : journal of the Institute for Operations Research and the Management Sciences
54
Tourism management : research, policies, practice
53
International journal of contemporary hospitality management
51
Journal of electronic commerce research : JECR
51
Information systems research : ISR
50
International journal of technology marketing : IJTMkt
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
Journal of strategic marketing
49
Journal of hospitality marketing & management
48
Journal of advertising research
47
Journal of travel and tourism marketing
47
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ECONIS (ZBW)
10,496
EconStor
1
USB Cologne (EcoSocSci)
1
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1
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
2
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
3
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
4
Dynamics of customer interaction on social media platforms
Baumöl, Ulrike
;
Hollebeek, Linda
;
Jung, Reinhard
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 199-202
Persistent link: https://www.econbiz.de/10011666792
Saved in:
5
The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
6
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
7
Vacationers and eWOM : who posts, and why, where, and what?
Bronner, Fred
;
Hoog, Robert de
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10008857497
Saved in:
8
Online customer service and retail type-product congruence
Suryandari, Retno Tanding
;
Paswan, Audhesh K.
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 69-76
Persistent link: https://www.econbiz.de/10010233537
Saved in:
9
Examining the trade-off between compensation and promptness in eWOM-triggered service recovery : a restorative justice perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Dibb, Sally
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 381-392
Persistent link: https://www.econbiz.de/10012063617
Saved in:
10
Blueprint for retail website design : attracting and retaining millennial online shoppers
Wright, Linda Berns
;
Haug, James C.
;
Huckabee, Allen
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 170-196
Persistent link: https://www.econbiz.de/10012179574
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