Sousa, Sara; Correia, Elisabete; Viseu, Clara; … - In: Administrative Sciences : open access journal 12 (2022) 3, pp. 1-14
studied the influence of some key variables on college students' green purchasing behaviour, namely perceived behavioural … influence of the companies' green communication on students' green purchase behaviour. To achieve the proposed goal, from March … to April of 2021, a survey was conducted among the students of a higher education institution (HEI) in Portugal, allowing …