College students' intention to volunteer for non-profit organizations : does brand image make a difference?
Dea Mariska Febriani and Juhri Selamet
Year of publication: |
2020
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Authors: | Febriani, Dea Mariska ; Selamet, Juhri |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 32.2020, 2, p. 166-188
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Subject: | Brand personality | college students | intention to volunteer | organizational brand image | recognition reward | recruitment | Markenimage | Brand image | Studierende | Students | Nonprofit-Organisation | Nonprofit organization | Ehrenamtliche Arbeit | Voluntary work | Markenführung | Brand management | Nonprofit-Marketing | Nonprofit marketing | Hochschule | Higher education institution | Personalbeschaffung | Recruitment | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Motivation |
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