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Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
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"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna; Munnukka, Juha; Maity, Devdeep; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
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(Un)willing to engage? : first look at the engagement types of millennials
Rissanen, Hilkka; Luoma-Aho, Vilma - In: Corporate communications : an international journal 21 (2016) 4, pp. 500-515
Persistent link: https://www.econbiz.de/10011626272
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Engagement valence duality and spillover effects in online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
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The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: The handbook of communication engagement, (pp. 491-504). 2018
Persistent link: https://www.econbiz.de/10011871840
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Towards a typology of negative engagement behavior in social media
Lievonen, Matias; Bowden, Jana; Luoma-aho, Vilma - In: The service industries journal 43 (2023) 3/4, pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
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Young consumers' boycotting profiles in the UK and Finland : a comparative analysis
Tuominen, Jesse; Rantala, Eero; Tolvanen, Asko; … - In: Journal of international consumer marketing 35 (2023) 5, pp. 464-485
Persistent link: https://www.econbiz.de/10014422398