Narrow search
Showing 1 - 10 of 4,869
Cover Image
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Cover Image
Wann wirkt ein männliches Modell in der Werbung besser als ein weibliches Modell?
Gierl, Heribert; Praxmarer-Carus, Sandra - In: Jahrbuch der Absatz- und Verbrauchsforschung 53 (2007) 1, pp. 31-53
Persistent link: https://www.econbiz.de/10003457824
Cover Image
Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane; Bhatnagar, Namita; Smith, Malcolm C. - In: Journal of business research : JBR 66 (2013) 11, pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038
Cover Image
The impact of different body-sizes of non-celebrity endorsers on advertising effectiveness
Roozen, Irene - In: Review of business and economic literature 58 (2013) 4, pp. 428-452
Persistent link: https://www.econbiz.de/10010459314
Cover Image
Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels
Schreiner, Timo; Rese, Alexandra; Baier, Daniel - In: Journal of retailing and consumer services 48 (2019), pp. 87-99
Persistent link: https://www.econbiz.de/10012001284
Cover Image
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan; Wu, Yuan-Ciao; Lee, Yu-Kang; Chu, Xing-Yu - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Cover Image
Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising
Mayer, James Mark; Kumar, Piyush; Yoon, Hye Jin - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
Cover Image
Stress and food choices : examining gender differences and the time horizon framing effect
Kim, DongHee; Jang, Soocheong - In: International journal of hospitality management 67 (2017), pp. 134-142
Persistent link: https://www.econbiz.de/10011785181
Cover Image
Gender differences in the wearable preferences, device and advertising value perceptions : smartwatches vs. fitness trackers
Gupta, Manali; Sinha, Neena; Singh, Pratibha; Chuah, … - In: International journal of technology marketing : IJTMkt 14 (2020) 2, pp. 199-225
Persistent link: https://www.econbiz.de/10012533943
Cover Image
The experience of failed humor : implications for interpersonal affect regulation
Williams, Michele; Emich, Kyle J. - In: Journal of business and psychology 29 (2014) 4, pp. 651-668
Persistent link: https://www.econbiz.de/10010441701