Regulatory fit effects of gender and marketing message content
Year of publication: |
2013
|
---|---|
Authors: | McKay-Nesbitt, Jane ; Bhatnagar, Namita ; Smith, Malcolm C. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 11, p. 2245-2251
|
Subject: | Health-marketing messages | Regulatory focus | Regulatory fit | Gender differences | Emotions | Persuasion | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Emotion | Werbewirkung | Advertising effects | Regulierung | Regulation | Werbeplanung | Advertising planning |
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