Narrow search
Showing 1 - 10 of 1,545
Cover Image
Bridging the marketing-finance divide : use of customer voice in managerial decision-making
Saxena, Deepak; Brady, Mairead; Lamest, Markus; … - In: Qualitative market research : an international journal 25 (2022) 3, pp. 361-382
Persistent link: https://www.econbiz.de/10013380482
Cover Image
Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew; Harvey, John; Goulding, James; Smith, Gavin - In: Marketing theory 21 (2021) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
Cover Image
Data-ism : the revolution transforming decision making, consumer behavior, and almost everything else
Lohr, Steve - 2015 - First edition
Persistent link: https://www.econbiz.de/10013467641
Cover Image
Consumer Behaviour and Analytics : Data Driven Decision Making
Smith, Andrew - 2019
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- Preface -- Acknowledgements -- Chapter 1 An introduction to consumer analytics -- Introduction -- The context of contemporary marketing -- Why data-driven? -- Operational imperatives...
Persistent link: https://www.econbiz.de/10012113243
Cover Image
Consumer behaviour and analytics : data driven decision making
Smith, Andrew - 2020 - 1 Edition.
An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of...
Persistent link: https://www.econbiz.de/10013180773
Cover Image
EIS for consumers classification and support decision making in a power utility database
Guerrero Alonso, Juan Ignacio; León de Mora, Carlos; … - In: Enterprise information systems and implementing IT …, (pp. 103-118). 2010
Persistent link: https://www.econbiz.de/10003973942
Cover Image
Using an attribute-based decision support system for user-customized products online : an experimental investigation
Kamis, Arnold; Koufaris, Marios; Stern, Tziporah - In: Management information systems : mis quarterly 32 (2008) 1, pp. 159-177
Persistent link: https://www.econbiz.de/10003686671
Cover Image
Inferring decision strategies from clickstreams in decision support systems : a new process-tracing approach using state machines
Pfeiffer, Jella; Probst, Malte; Steitz, Wolfgang; … - In: Digitalisierung der Unternehmen, (pp. 25-46). 2012
Persistent link: https://www.econbiz.de/10009622572
Cover Image
An internet information search channel evaluation model : the role of internet usage skills and psychological parameters
Khatwani, Gaurav; Das, Gopal - In: International journal of electronic marketing and … 6 (2015) 4, pp. 299-314
Persistent link: https://www.econbiz.de/10011523799