Narrow search
Showing 1 - 10 of 520
Cover Image
Feedback information and consumer motivation : the moderating role of positive and negative reference values in self-regulation
Sobh, Rana; Martin, Brett A. S. - In: European journal of marketing : EJM 45 (2011) 6, pp. 963-986
Persistent link: https://www.econbiz.de/10009231671
Cover Image
Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts
Kronrod, Ann; Grinstein, Amir; Wathieu, Luc - 2009
This paper is concerned with the tension between consumer persuasion and freedom of choice. We study how assertive language (as in the slogan Just do it!) affects consumer compliance in hedonic vs. utilitarian contexts. Previous literature consistently claimed that forceful language would cause...
Persistent link: https://www.econbiz.de/10010352074
Cover Image
Enjoy! : assertive language and consumer compliance in (non)hedonic contexts
Kronrod, Ann; Grinstein, Amir; Wathieu, Luc - 2009
This paper is concerned with the tension between consumer persuasion and freedom of choice. We study how assertive language (as in the slogan Just do it!) affects consumer compliance in hedonic vs. utilitarian contexts. Previous literature consistently claimed that forceful language would cause...
Persistent link: https://www.econbiz.de/10003923892
Cover Image
Promoting educated consumer choices. Has EU food information legislation finally matured?
Edinger, Wieke Huizing - In: Journal of consumer policy : consumer issues in law, … 39 (2016) 1, pp. 9-22
Persistent link: https://www.econbiz.de/10011690058
Cover Image
Payment behaviour : the role of socio-psychological factors
Cruijsen, Carin van der; Horst, Frank van der - 2016
Persistent link: https://www.econbiz.de/10011565360
Cover Image
Roles and work-family conflict : how role salience and gender come into play
Erdogan, Irmak; Ozcelik, Hakan; Bagger, Jessica - In: International journal of human resource management 32 (2021) 8, pp. 1778-1800
Persistent link: https://www.econbiz.de/10012515660
Cover Image
Mobile applications (apps) as service provider actors
Orsingher, Chiara; McColl-Kennedy, Janet R.; Zaki, Mohamed - In: International journal of consumer studies 48 (2024) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10014531551
Cover Image
Konzepte des Produktnutzens und verwandte Konstrukte in der Marketingtheorie
Feuerhake, Christian - 1991
Persistent link: https://www.econbiz.de/10000085099