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Konsumentenverhalten
Indien
18
Consumer behaviour
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9
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Srivastava, R. K.
17
Bhanot, Sandeep
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Anderson, Beverlee B.
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Dorsch, Michael J.
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Manimoy, Paul
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Srinivasan, R.
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International journal of Indian culture and business management
3
Journal of marketing communications
2
Journal of promotion management : JPM
2
International journal of Indian culture and business management : IJICBM
1
International journal of business forecasting and marketing intelligence : IJBFMI
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of export marketing : IJExportM
1
International journal of services, economics and management
1
International journal of strategic change management : IJSCM
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing
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Journal of strategic marketing
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ECONIS (ZBW)
17
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1
Brand extensions and cross-cultural effect on their acceptance
Srivastava, R. K.
- In:
International journal of Indian culture and business …
2
(
2009
)
4
,
pp. 408-422
Persistent link: https://www.econbiz.de/10003869900
Saved in:
2
Does psychic distance have effect on brand acceptance? : case of an emerging market
Srivastava, R. K.
- In:
International journal of strategic change management : IJSCM
3
(
2011
)
4
,
pp. 302-322
Persistent link: https://www.econbiz.de/10009505744
Saved in:
3
Understanding brand identity confusion
Srivastava, R. K.
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 340-352
Persistent link: https://www.econbiz.de/10009384865
Saved in:
4
How differing demographic factors impact upon customer loyalty towards national or international fast-food chains : a comparative study in emerging markets
Srivastava, R. K.
- In:
Journal of food products marketing
23
(
2017
)
8
,
pp. 901-925
Persistent link: https://www.econbiz.de/10011799806
Saved in:
5
A study of impact of the demographics on the adoption of technology-driven based payment techniques among Mom-and-Pop retail owners and consumers-in emerging markets
Srivastava, R. K.
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 479-500
Persistent link: https://www.econbiz.de/10015063999
Saved in:
6
Gender roles and family decision making : a study of Indian automobile purchases
Srivastava, R. K.
;
Anderson, Beverlee B.
- In:
International journal of services, economics and management
2
(
2010
)
2
,
pp. 109-120
Persistent link: https://www.econbiz.de/10003971732
Saved in:
7
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
8
Segmenting markets along multiple dimensions of luxury value : the case of India
Srivastava, R. K.
;
Bhanot, Sandeep
;
Srinivasan, R.
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011522080
Saved in:
9
Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K.
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
Saved in:
10
Understanding the intention to use mobile banking by existing online banking customers : an empirical study
Singh, Sindhu
;
Srivastava, R. K.
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
3/4
,
pp. 86-96
Persistent link: https://www.econbiz.de/10012382194
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