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Brand extensions and cross-cultural effect on their acceptance
Srivastava, R. K. - In: International journal of Indian culture and business … 2 (2009) 4, pp. 408-422
Persistent link: https://www.econbiz.de/10003869900
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Does psychic distance have effect on brand acceptance? : case of an emerging market
Srivastava, R. K. - In: International journal of strategic change management : IJSCM 3 (2011) 4, pp. 302-322
Persistent link: https://www.econbiz.de/10009505744
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Understanding brand identity confusion
Srivastava, R. K. - In: Marketing intelligence & planning 29 (2011) 4, pp. 340-352
Persistent link: https://www.econbiz.de/10009384865
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How differing demographic factors impact upon customer loyalty towards national or international fast-food chains : a comparative study in emerging markets
Srivastava, R. K. - In: Journal of food products marketing 23 (2017) 8, pp. 901-925
Persistent link: https://www.econbiz.de/10011799806
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A study of impact of the demographics on the adoption of technology-driven based payment techniques among Mom-and-Pop retail owners and consumers-in emerging markets
Srivastava, R. K. - In: International journal of electronic marketing and … 15 (2024) 4, pp. 479-500
Persistent link: https://www.econbiz.de/10015063999
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Gender roles and family decision making : a study of Indian automobile purchases
Srivastava, R. K.; Anderson, Beverlee B. - In: International journal of services, economics and management 2 (2010) 2, pp. 109-120
Persistent link: https://www.econbiz.de/10003971732
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Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
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Segmenting markets along multiple dimensions of luxury value : the case of India
Srivastava, R. K.; Bhanot, Sandeep; Srinivasan, R. - In: Journal of promotion management : JPM 22 (2016) 1, pp. 175-193
Persistent link: https://www.econbiz.de/10011522080
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Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K. - In: Journal of strategic marketing 29 (2021) 6, pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
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Understanding the intention to use mobile banking by existing online banking customers : an empirical study
Singh, Sindhu; Srivastava, R. K. - In: Journal of financial services marketing : JFSM 25 (2020) 3/4, pp. 86-96
Persistent link: https://www.econbiz.de/10012382194