Segmenting markets along multiple dimensions of luxury value : the case of India
R. K. Srivastava, Sandeep Bhanot, and R. Srinivasan
| Year of publication: |
January-June 2016
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|---|---|
| Authors: | Srivastava, R. K. ; Bhanot, Sandeep ; Srinivasan, R. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 1, p. 175-193
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| Subject: | consumer behavior | luxury | market segmentation | purchase behavior | Indien | India | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2015.1088925 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011522080