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Konsumentenverhalten
Bibliometrie
20,209
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20,194
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1,490
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1,489
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1,059
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Paul, Justin
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5
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5
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4
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Ozanne, Julie L.
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Pechmann, Cornelia
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Roschk, Holger
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3
Basu, Rituparna
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Dhir, Amandeep
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Dwivedi, Yogesh Kumar
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Frennea, Carly
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Gelbrich, Katja
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Herjanto, Halimin
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Kalro, Arti D.
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Kimmel, Allan J.
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Lim, Weng Marc
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Martínez-López, Francisco J.
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Mittal, Vikas
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Pereira, Vijay
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Perez-Vega, Rodrigo
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Sarstedt, Marko
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Sheth, Jagdish N.
3
Smith, N. Craig
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Thaichon, Park
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Zarantonello, Lia
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Ali, Raza
2
Amin, Muslim
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Andreini, Daniela
2
Arici, Hasan Evrim
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Bargoni, Augusto
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Marketing Research Conference <2016, Arlington, Tex.>
1
Technische Universität Dresden
1
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International journal of consumer studies
48
Journal of business research : JBR
48
Psychology & marketing
16
Journal of retailing and consumer services
10
The journal of brand management : an international journal
10
Journal of Islamic marketing
8
The journal of product & brand management
8
The marketing review
8
Cogent business & management
7
The international review of retail, distribution and consumer research
7
Electronic commerce research
6
International journal of hospitality management
6
International journal of technology marketing : IJTMkt
6
Journal of consumer behaviour
6
Journal of consumer marketing
6
Marketing intelligence & planning
6
Journal of consumer behaviour : an international research review
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
Journal of retailing
5
Journal of the Academy of Marketing Science
5
Review of marketing research
5
Tourism management : research, policies, practice
5
Administrative Sciences : open access journal
4
International journal of business and globalisation : IJBG
4
International journal of electronic business : IJEB
4
International review on public and non-profit marketing
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of internet commerce
4
Journal of travel and tourism marketing
4
Management review quarterly
4
Marketing theory
4
Technological forecasting & social change : an international journal
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The service industries journal
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European journal of marketing
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ECONIS (ZBW)
684
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1
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
2
Deviant customer behaviour : a perceived classification
Kurtulmuşoğlu, Feride Bahar
;
Altıntaş, Murat Hakan
; …
- In:
The marketing review
15
(
2015
)
4
,
pp. 483-502
Persistent link: https://www.econbiz.de/10011551339
Saved in:
3
Tangibilizing services through visual tangible cues in corporate Web sites : a six-country cross-cultural analysis
An, Daechun
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 566-579
Persistent link: https://www.econbiz.de/10010434579
Saved in:
4
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
Saved in:
5
Analysing users' engagement with eSports team : does Covid-19 matter?
Di Virgilio, Francesca
;
Soliman, Mohammad
;
Ul Haq, …
- In:
HR analytics and digital HR practices : digitalization …
,
(pp. 243-271)
.
2022
Persistent link: https://www.econbiz.de/10012872808
Saved in:
6
Advances in consumer innovation resistance research : a review and research agenda
Huang, Dan
;
Jin, Xin
;
Coghlan, Alexandra
- In:
Technological forecasting & social change : an …
166
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012692863
Saved in:
7
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
8
Meat substitutes in sustainability context : a content analysis of consumer attitudes
Tosun, Petek
;
Yanar, Merve
;
Sezgin, Selime
;
Uray, Nimet
- In:
Journal of international food & agribusiness marketing
33
(
2021
)
5
,
pp. 541-563
Persistent link: https://www.econbiz.de/10012695118
Saved in:
9
Hotel guests' perception of best green practices : a content analysis of online reviews
Yi, Sungpo
;
Li, Xu
;
Jai, Tun-Min Catherine
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011846854
Saved in:
10
The internet dilemma : an exploratory study of luxury firms’ usage of internet-based technologies
Baker, Jeff
;
Ashill, Nick
;
Amer, Noha
;
Diab, Ekram
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011808475
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