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Price or quality? : the influence of fluency on the dual role of price
Chang, Chia-jung
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 369-380
Persistent link: https://www.econbiz.de/10010207197
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Hard to decide? : the effect of imagery perspective and construal level on decision difficulty
Chang, Chia-Jung
;
Lan, Shin
;
Huang, Yu-Wen
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 738-754
Persistent link: https://www.econbiz.de/10014326232
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