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listing). We consider the case where CPs can pay the platform for prominence by sharing data about their consumers, rather … as CPs can obtain prominence on the platform. Whether the platform is more biased under a prominence-for-money scheme or … revenue is high, e.g., because the platform and the CPs do not compete fiercely on the data market, then prominence …
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We analyze platform competition where user data is collected to improve adtargeting. Considering that users incur …
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This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets developed around the concept of two-sided markets. The objective is to highlight new and original insights from this approach, and to clarify the conceptual aspects. The chapter first...
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The media industry has undergone a fundamental shift over the last decade as new online distribution channels have proliferated in an unprecedented manner. Although mobile devices have experienced rapid adoption among consumers, their effect on consumer behavior and their subsequent implications...
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