Jalees, Tariq; Qabool, Sahar; Zaman, Syed Imran; Kazmi, … - In: Cogent business & management 8 (2021) 1, pp. 1-26
.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a … (SP) and green buying behavior (GBB) (H9); ethics, and green satisfaction (H10); Spirituality and green satisfaction (H11 … multi-mediating impact of green advertising and green buying on ethics and green satisfaction (H14) and spirituality and …