Gamification and customer experience in online retail : a qualitative study focusing on ethical perspective
Year of publication: |
2023
|
---|---|
Authors: | Sheetal ; Tyagi, Rimjim ; Gursimranjit Singh |
Published in: |
Asian journal of business ethics : AJBE. - Dordrecht : Springer Netherlands, ISSN 2210-6731, ZDB-ID 2660485-1. - Vol. 12.2023, 1, p. 49-69
|
Subject: | Covid-19 | Customer engagement | Ethics | Gamification | Marketing | Motivation | Retail | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Coronavirus | Online-Handel | Online retailing | Ethik | Unternehmensethik | Business ethics |
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