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Investigating the mediating effect of Uber's sexual harassment case on its brand : does it matter?
Griffith, Denni Arli; Van Esch, Patrick; Trittenbach, … - In: Journal of retailing and consumer services 43 (2018), pp. 111-118
Persistent link: https://www.econbiz.de/10011883170
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Building a local identity through sellout crowds : the impact of brand popularity, brand similarity, and brand diversity of music festivals
Lopez, Carmen; Leenders, Mark A. A. M. - In: Journal of strategic marketing 27 (2019) 5, pp. 435-450
Persistent link: https://www.econbiz.de/10012202762
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We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna; Mujkić, Alisa; … - In: The journal of brand management : an international journal 30 (2023) 1, pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
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Key preferences of tourists during COVID-19 pandemic in luxury hotels : evidence from qualitative data
Kajla, Tanveer; Sahil Raj; Sharma, Sharad; Joshi, Mahesh; … - In: Tourism and hospitality research : THR 22 (2022) 4, pp. 473-487
Persistent link: https://www.econbiz.de/10013387767
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Product service system configuration based on support vector machine considering customer perception
Long, H. J.; Wang, L. Y.; Shen, J.; Wu, M. X.; Jiang, Z. B. - In: International journal of production research 51 (2013) 18, pp. 5450-5468
Persistent link: https://www.econbiz.de/10010196566
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Improving customer loyalty evaluation methods in the grocery retail industry : a data mining approach
Khodabandehlou, Samira; NikNafs, Ali Akbar - In: International journal of electronic customer … 10 (2016) 2/4, pp. 158-178
Persistent link: https://www.econbiz.de/10011688029
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Leveraging philanthropic behavior for customer support : the case of user support forums
Jabr, Wael; Mookerjee, Radna; Tan, Yong; Mookerjee, Vijay S. - In: Management information systems : mis quarterly 38 (2014) 1, pp. 187-208
Persistent link: https://www.econbiz.de/10010258245
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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja; Völckner, Franziska; Egger, Marc; … - In: International journal of electronic commerce : IJEC 20 (2015/2016) 1, pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
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Analyzing customer experience feedback using text mining : a linguistics-based approach
Ordenes, Francisco Villarroel; Theodoulidis, Babis; … - In: Journal of service research : JSR 17 (2014) 3, pp. 278-295
Persistent link: https://www.econbiz.de/10010393230